An experienced, innovative and award-winning senior marketing executive, with a track record of delivering transformational change and successful, multi-channel strategic marketing and communications programmes for global FTSE 100 companies, most recently as Head of Marketing at SEGRO, a £5 billion+ pan-European property developer.
A pan-European property developer and investor with assets of
£5 billion+, operating in 8 countries.
Rebranding from Slough Estates to SEGRO.
Creation and communication of the new brand platform to internal and external audiences and stakeholders across Europe.
Building brand awareness and positive perceptions.
Initiation of multi-channel strategic marketing programmes with integrated PR activity.
Introduction of enhanced digital platforms and innovative marketing tools.
Introduction of digital and traditional customer communication tools to inculcate brand messaging and increase awareness of available property.
Creation of a pan-European charity and community engagement strategy that supported brand positioning.
... and further cost savings on marketing collateral through rationalising marketing, PR, media-buying and print sourcing agency roster and introducing annual KPI assessment and a cost-changing structure.
60% increase in enquiries...... through web redesign and the introduction of Property Search and Property Search apps for iPhone, BlackBerry and smart phones. The first property company to do so.
16% increase in customer awareness...... through a targeted programme of electronic direct mail and newsletters.
400% higher click-through rates...... than industry benchmark rates for eqivalent electronic direct mail shots.
28% reduction in the Brixton vacancy rate...... within 2 years of the SEGRO acquisition of this 17 million sq ft property portfolio.
5 property marketing awards in 7 years...... and the Arts & Business Award 2010.
Evaluation of current and recent marketing and communications activity. Analysis of competitor activity.
Identifying attitudes and opinions of the business in key stakeholder groups.
Setting objectives and metrics. Outlining a road map of integrated marketing and communications activity designed to deliver against objectives and budget.
Assembling a team of specialist agencies and coordinating activity and fulfilment from briefing to completion.
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You may request details of your personal information, have it removed or have it updated at any time by emailing paul@cravenconsulting.co.uk
